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13889567
Wall Art and Photo Gifts from Mary Evans Picture Library
13889567
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343604
© Aviation Ancestry
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VISUAL DESCRIPTION
This is an advertisement for South Wales Forgemasters Ltd, emphasizing the concept of individuality. The ad features a bold header "INDIVIDUALITY" with a fingerprint graphic on the left side, symbolizing uniqueness. Below the title is text that draws parallels between human individuality and company services, stating that just as no two fingerprints or living species are exactly alike, each person and business possesses distinct characteristics. The body text elaborates on this idea by suggesting that although superficial similarities exist among individuals or companies, inherent differences in form or behavior set them apart. It argues that some develop their individuality to such an extent that they become highly distinguishable from others. In relation to industrial affairs, the advertisement asserts South Wales Forgemasters' belief in the possibility and proven ability of a firm to achieve its own identity through exceptional service delivery. This achievement supposedly enhances reputation in a significant and noticeable manner. At the bottom of the ad is the name and address of South Wales Forgemasters Ltd: Garth Works • Taffs Well • Cardiff. Additionally, there are images flanking both sides at the bottom; on one side appears to be machinery related to press & drop forgings (as indicated by text above it), while on other side is another piece of heavy equipment or metalwork product associated with forging processes. Overall, this vintage-looking advertisement uses metaphorical language related to human uniqueness as a means to promote corporate identity and excellence in manufacturing services offered by South Wales Forgemasters Ltd.
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