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13884306
Wall Art and Photo Gifts from Mary Evans Picture Library
13884306
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336430
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Brown Aero Instruments, specifically promoting the safety and reliability of their aviation instruments for "blind" flying, which refers to flying without visual references outside the cockpit, relying solely on instruments. The ad features two main products: the Strowger Pitch Attitude Indicator and the Brown Turn Indicator. The top portion of the image shows an illustration of the Strowger Pitch Attitude Indicator encased in a round metal housing with various scales and indicators visible on its face. Below it is text that emphasizes how this instrument provides pilots with an accurate indication of their aircraft's pitch attitude even when visibility conditions are poor or nonexistent. The lower part of the image displays another illustration showcasing a similar style instrument identified as the Brown Turn Indicator. This device assists pilots in maintaining a straight course by night or by day regardless of external visibility conditions. Attractive typography spells out "Brown" prominently at the bottom center, followed by smaller text stating "AERO INSTRUMENTS S. G. BROWN LTD. , WESTERN AVENUE, NORTH ACTON, LONDON W. 3. " The overall message conveys confidence in these British-made instruments during times when they were considered essential to national economy and security due to advancements in aviation technology allowing for all-weather flight capabilities. In terms of design elements, there's heavy use of bold lettering for headings and key phrases like "'Blind' flying can now be accomplished in perfect safety, " aiming to capture attention and convey critical information about product benefits quickly to potential customers—mainly aviators or aviation companies looking for reliable instrumentation during that era.
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