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13880423
Wall Art and Photo Gifts from Mary Evans Picture Library
13880423
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32332110
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for Chevron Aviation Gasoline, featuring Furlong Field in Fresno, California. The ad includes several sections: 1. "How Central Air Services Cuts Repair Bills" - A brief story about how Frank E. Furlong of Central Air Services at Furlong Field minimizes repair costs by using RPM Aviation Oil and highlights the benefits they've experienced. 2. "Tip of the Month" - A section with advice on how to make your gasoline give you greater flying range, promoting Chevron 80/87 Gasoline. 3. An illustration showing various aspects of Furlong Field: - Up-to-date flight training school for GI and private students. - Headquarters station KFRE – handles Los Angeles-San Francisco & Pacific Coast radio traffic. - Member of Sheriff's Air Squadron contributes Search and Rescue services. - Complete Standard Service – “All sizes tires, batteries, accessories. ” 4. At the bottom left corner: An endorsement stating that all "Furlong" planes have switched to new Chevron 80/87 Gasoline for better power and cost savings. 5. The ad features an image of a man who appears to be giving a testimonial or representing the tip mentioned above regarding fuel efficiency. 6. On the right side are illustrations depicting scenes from Furlong Field including airplanes being serviced and in flight. 7. The logo for Chevron Aviation Gasoline along with RPM Motor Oil is displayed prominently at the bottom right corner with text emphasizing their products' quality without any deposit-causing low-temperature sediment formation. 8. Finally, there's branding information indicating that this is an advertisement from Standard Oil Company of California. Overall, this image captures a multifaceted marketing approach combining personal testimonials, practical tips for consumers (pilots), detailed service offerings at an aviation field (Furlong Field), and product endorsements (Chevron gasolines) aimed at aviators during what appears to be mid-20th century America based
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