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13861238
Wall Art and Photo Gifts from Mary Evans Picture Library
13861238
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32305328
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black-and-white advertisement featuring an illustration of a man working on what appears to be part of an aircraft engine or some mechanical component. The ad poses the question "Who can use this after the war?" at the top, suggesting that it was created during wartime when industries were focused on producing military equipment. The text in the ad emphasizes the importance of wartime manufacturing and how every piece made goes right into fight, highlighting jobs that no longer require motor chill like America's fighting planes using cooling fluids—working day and night shifts. It mentions that someone on an airplane job is out as vital as soldiers at 10/10ths effort. The bottom portion of the ad introduces Lear Avia Inc. , with plants in Piqua, Ohio, and Grand Rapids, Michigan, along with branches at New York, Los Angeles, Chicago, Detroit, Cleveland, Providence. The company talks about taking new ideas from drawing boards to test benches to build gas-tight fuel valves—more precise craftsmanship than ever before—and moving towards peacetime production after the war ends. Lear Avia Inc. addresses its audience directly by saying they are telling them about 'that motor' because they might have need for such precision-built products post-war. They emphasize their capability for high-quality production standards stating that just 3/1000ths inch error could reject parts during production tests. Overall, this advertisement reflects a period where industry was considering transitioning from wartime production back to civilian needs while maintaining high standards of engineering excellence established during conflict times.
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