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Seed and feed store, Lincoln, Nebr. 1942. Creator: John Vachon
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Seed and feed store, Lincoln, Nebr. 1942. Creator: John Vachon
Seed and feed store, Lincoln, Nebraska. [For sale: Best Sudan Grass - Texas Grown - Prices Low ; Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks, oranges, grapefruit, Rice Krispies]
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Media ID 26380535
© Heritage Art/Heritage Images
Apple Apples Chewing Tobacco Flour Grocers Grocers Shop Grocery Store John Felix Vachon John Vachon Orange Oranges Pepsi Pepsi Cola Potato Potatoes Seed Seeds Seven Up Shop Window Sign Signs Slides Color Gmgpc Tobacco Vachon John Vachon John Felix Vegetable Vegetables Breakfast Cereal Corn Flakes Grapefruit
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EDITORS COMMENTS
This print by John Vachon captures the essence of a small-town America in 1942. The image showcases a seed and feed store located in Lincoln, Nebraska, bustling with activity and offering an array of products to its customers. The storefront proudly displays a vibrant sign advertising "Best Sudan Grass - Texas Grown - Prices Low" alongside other enticing items such as Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks, oranges, grapefruit, Rice Krispies cereal, Pepsi Cola and Seven Up. The photograph beautifully depicts the charm of this era with its colorful shop window filled with various goods that catered to both farmers' needs and everyday household necessities. It provides a glimpse into the daily life of rural communities during wartime America when self-sufficiency was crucial. John Vachon's keen eye for detail is evident in this still image as he captures not only the exterior of the store but also highlights nature's presence through potted plants placed strategically outside. This composition adds warmth to the scene while emphasizing the connection between agriculture and commerce. As we admire this piece from Heritage Images at the Library of Congress collection today, it serves as a reminder of our nation's rich history and how local businesses played an integral role in supporting their communities during challenging times.
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