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Real estate sign along the highway, Riverside County, California, 1937. Creator: Dorothea Lange
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Real estate sign along the highway, Riverside County, California, 1937. Creator: Dorothea Lange
Real estate sign along the highway on which hundreds of drought refugees and migrant workers travel. Riverside County, California. ['A Little Farm - with - Poultry, Fruit and Vegetables - You Are Safe']
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Media ID 36203555
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Advert Advertisement California United States Of America Farm Migrating Migration Real Estate Road Sign Roadside Safe Safety Sign United States Office Of War Information Wayside Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This evocative photograph, taken by renowned American photographer Dorothea Lange in 1937, captures the essence of the Great Depression era in the United States. The image features a real estate sign along a desolate highway in Riverside County, California. The sign reads, "A Little Farm - with - Poultry, Fruit and Vegetables - You Are Safe." The sign stands out against the arid landscape, a stark contrast to the hundreds of drought refugees and migrant workers traveling along the road. During the 1930s, the United States was in the grip of the Great Depression, a period of economic hardship that left millions of Americans jobless and destitute. This image, taken by Dorothea Lange for the Farm Security Administration (FSA), is a poignant reminder of the desperate search for safety and security during these challenging times. The sign's promise of a "little farm" with "poultry, fruit and vegetables" may have offered a glimmer of hope to the weary travelers. However, the barren landscape and the worn-out appearance of the sign suggest that even this promise may have been elusive. The photograph was taken during a time when the Office of War Information (OWI) was actively promoting positive images of American life to boost morale and counteract negative propaganda from abroad. Dorothea Lange, who was known for her empathetic and insightful portraits of ordinary Americans, captured the essence of the era with this powerful image. The photograph is a valuable historical artifact that provides insight into the economic and social conditions of the time. It is a reminder of the resilience and determination of the American people during a period of great hardship and uncertainty.
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