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Advertisement for Victor gramophones, from The Theatre, c

Advertisement for Victor gramophones, from The Theatre, c


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Advertisement for Victor gramophones, from The Theatre, c

CHT189521 Advertisement for Victor gramophones, from The Theatre, c.1910 (colour litho) (detail of 189520) by Barraud, Francis (fl.1878-d.1924) (after); Private Collection; (add.info.: reproduction of His Masters Voice ; ); eArchives Charmet; British, out of copyright

Media ID 23200194

© Archives Charmet / Bridgeman Images

Gramophone Listening Phonograph Record Player Terrier Nipper


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EDITORS COMMENTS
This photograph captures a vintage advertisement for Victor gramophones, transporting us back to the early 20th century. The image showcases a beautifully detailed colour lithograph by Francis Barraud, depicting an iconic scene that has become synonymous with the brand - "His Master's Voice". In the foreground of this nostalgic print stands a well-dressed gentleman, leaning on his walking stick or cane as he listens intently to the melodious tunes emanating from the gramophone. But it is not just the man who steals our attention; perched beside him is an adorable terrier dog known as Nipper. With ears pricked up and eyes fixed on the phonograph's horn, Nipper seems captivated by every note. The composition exudes elegance and sophistication, reflecting both the technological advancements of its time and society's growing appreciation for music. This advertisement cleverly conveys how Victor gramophones were not only cutting-edge devices but also objects of desire that brought joy into people's lives. As we gaze at this remarkable piece of history, we are transported to an era where communication took on new forms through sound reproduction. It serves as a reminder of how far we have come in terms of technology while evoking nostalgia for simpler times when gathering around a record player was considered entertainment at its finest. This print is truly a testament to timeless artistry and innovation in advertising – capturing hearts then and now with its charm and allure.

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