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French advertisement by Pierre Henri Gelis-Didot and Louis Malteste for "Absinthe parisienne"c. 1900 (poster)
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French advertisement by Pierre Henri Gelis-Didot and Louis Malteste for "Absinthe parisienne"c. 1900 (poster)
1732639 French advertisement by Pierre Henri Gelis-Didot and Louis Malteste for " Absinthe parisienne" c. 1900 (poster) by Gelis-Didot, Pierre (1853-1937)
Media ID 25147578
© Bridgeman Images
1900 Alcool Debut Publicite Siecle Turn
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EDITORS COMMENTS
This photograph captures a vintage French advertisement from the early 20th century. The poster, created by Pierre Henri Gelis-Didot and Louis Malteste, promotes the iconic "Absinthe parisienne" - a popular alcoholic beverage of its time. The image showcases the artistic brilliance of Gelis-Didot and Malteste, with intricate details and bold typography that draw attention to the product being advertised. The lithograph technique used in this print adds depth and texture to the overall composition. Set against a backdrop of vibrant colors, this ad transports us back to an era when absinthe was synonymous with sophistication and indulgence. It reflects the cultural significance of alcohol in France during this period, where it played a central role in social gatherings. As we admire this piece, we are reminded of how advertising has evolved over time while still retaining its power to captivate audiences. This particular artwork serves as a testament to both historical advertising techniques and the enduring allure of absinthe. Whether you appreciate it for its artistic value or simply as a glimpse into France's rich history, this photograph is sure to spark curiosity about life at the turn of the 20th century.
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